Squink: A Digital Comics Portal for Penguin Random House
PROJECT: Squink: A Digtal Comics Portal
CLIENT: Penguin Random House
ROLES: Business Designer, Product Developer, Art Director
CLIENT: Penguin Random House
ROLES: Business Designer, Product Developer, Art Director
I was selected for the Penguin Random House’s “Ink Tank,” a corporate initiative that provides training and support to develop in-house businesses. Participants received three months of education on how to build and pitch start-up ideas. This culminated in a pitch-deck presentation to the North American Board of PRH. I was approved for funding to create:
I researched, designed, and prototyped using the 10-slide pitch deck framework. This included:
- Business model development
- Market research & proposition value
- Visual design and comic creation
- Product testing with a digital survery of over 400 readers and in-person audiences at local bookstores
- Artist and educator endorsements
- Budget creation, go-to-market plans & timeline
︎ THE IDEA ︎
︎ RESEARCH & TESTING ︎
︎ ENDORSEMENTS ︎
