Squink: A Digital Comics Portal for Penguin Random House
PROJECT: Squink: A Digtal Comics Portal
CLIENT: Penguin Random House
ROLES: Business Designer, Product Developer, Art Director
CLIENT: Penguin Random House
ROLES: Business Designer, Product Developer, Art Director
I was selected for the Penguin Random House’s “Ink Tank,” a corporate initiative that provides training and support to develop in-house businesses. Participants received three months of education on how to build and pitch start-up ideas. This culminated in a pitch-deck presentation to the North American Board of PRH. I was approved for funding to create:
I researched, designed, and prototyped using the 10-slide pitch deck framework. This included:
- Business model development
- Market research & proposition value
- Visual design and comic creation
- Product testing with a digital survery of over 400 readers and in-person audiences at local bookstores
- Artist and educator endorsements
- Budget creation, go-to-market plans & timeline
![](https://freight.cargo.site/t/original/i/c8f36ffe07c903974eb157d4e915830534221cd1e5401f54d605f73714429335/Squink-InkTank_phone-logo.png)
︎ THE IDEA ︎
![](https://freight.cargo.site/t/original/i/88bd5d7b4028e78cbb249a3f00ccff4f3aabe29cc2f6a91d4efef657b4a8a690/superpower.gif)
![](https://freight.cargo.site/t/original/i/e0c16b8b80b92b627118bc3b4d31b14a6fb85ef7850e67fcde9da33d29d06039/bizmodel.001.png)
︎ RESEARCH & TESTING ︎
![](https://freight.cargo.site/t/original/i/c14e1b30b05e87bf599dd13dff2dfd4534a9d3d73561fca6cdaa63ccab5f6808/Squink-InkTank_r4008005.png)
![](https://freight.cargo.site/t/original/i/589466a038de1e2e21d505ee4485233058b43782e0fe8a8a5f6a68c7b7dff781/Squink-InkTank_r4.png003.png)
︎ ENDORSEMENTS ︎
![](https://freight.cargo.site/t/original/i/8594fce617b60847feacc42320fa684279ab05b3f039509f8c49ba1a91a074c8/artists.002.png)
![](https://freight.cargo.site/t/original/i/8a15441162ebc9370cff90399e797734156166fbf716a678de9411c4489f8f74/artists.003.png)
![](https://freight.cargo.site/t/original/i/16cd25dc0f603f72e3fd14eba4a017b288e41ebf702918a079c293751a8d7628/educators.001.png)